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Web content writing is essentially a craft. It's different from writing for a magazine or academic writing. The main reason is the short attention span of the surfers which means that you've to grab their attention with graphics and great text. So, your web content has to be to the point and interesting enough for a second glances at least.

However, not all of us are prolific writers. So, if you think that web content writing is not up to you, then you needn't worry about your business suffering. There are many professional web content writers out there. And all you need to do is use the internet to search for one who can do your web site content writing for you. Or, with some help from us you can become your own web content writer.

Let's start with the title. The function of the title is to describe the article or web content. However, this doesn't mean that your title should be a summary of the article. It should be informative and specific, as well as eye catching at the same time. For, example, if your article is about horses, then your title should use the word horse. So, instead of writing something like "Caring for Animals", write "Caring for Horses".

Then comes the actual writing. Even the best writers are often faced with some starting trouble. So, don't despair if you feel that you're stuck. It's alright to tear up some of your initial attempt at the first paragraph of your web content or article.

The opening paragraph is as important as the title. This is because, the reader will read the first paragraph and only if it's interesting will he or she proceed. One option, in case you're stuck for an introductory paragraph is to write the rest of the article and come back to introductory paragraph in the end. Also, it's common to have more than one draft of the article.

The first draft is usually the rough draft which acts as the foundation. Then you've to work at polishing this draft and making it into the final finished web content or article. While writing web content, you should also keep in mind the requirements of the search engines. The search engines have a different set of criteria like, keyword phrases including keyword frequency, weight, prominence, proximity and placement within the text and within the html. And this criterion varies from search engine to search engine. However, there're a few basic requirements like keyword placement within the text of web content and within the html coding.

And it's the responsibility of the website content writer to ensure that these requirements are met in the articles or web content. And if in the end you enjoyed web content writing so much that you wish to become a professional web content writer, then there are many web content writing companies that'll be interested in employing you. .

By: James D. Marriot

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